Waste is a big design failure, making fast fashion the biggest failure of all. Lots of collections each year per each season, sometimes poor quality clothes that after some short-time of use they are in a poor state. Cheap, that is for sure, but not sustainable. In fact, did you know that if we pile up together all the clothes thrown away each year we would be able to build a tower 37 times the height of the Empire State? That is the sad reality, you can make a search if you feel curious.
Auchan Retail, is a brand which knows quite well this fact and the problem we are facing. That is the reason why they came to us asking if we could transform these old clothes into a new product in order to solve the issue of thousands of clothes that end in landfills each year. That was the starting point of this CMF research project. Below you can see some process images and photos of the final product to better appreciate it.