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LE BOITIERRR: Recycable & Reusable Cosmetic Packaging

PVL Beauté is a French cosmetic package manufacturer, who’s been in the market for 20 years working for big brands. Due to their experience, they thought that the future of sustainable packaging would be something more than just using bioplastic or recycled resins. For them, sustainability could also mean a packaging which would never be thrown.

Their solution had as objective to tackle the main problems of cosmetic brands: “You can’t throw it into the plastic bin, because of its components and the mirror, how do you remove it?”, “What do we do once we’re finished?”, “How can I store all the different packaging which have a lot of different shapes? Even in the same brand?”. Those were the questions they gave me as requirements, and with that, I begin my design and material research

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Noemi